品牌故事

Brand Story
所有伟大的梦想,
都源于心中那不变的初心。

多年前的一次德国法兰克福之旅,在法兰克福展上梁先生应邀参观了ERCO iGuzzini DELTALIGHT等世界知名照明品牌,深深被其灯光应用设计的精妙与其产品做工精致的工匠精神所触动。这种大国匠心,影响了世界,也深深地印刻在创始人的思想中。


回国后,梁先生对德系设计的纯粹理念与专注,执着的工匠精神念念不忘,在此初心下决定深耕住宅与商业照明,特此将品牌正式命名为GUJI古集。古之意为古朴典雅,回归生活本真,亦代表东方之韵;集之意为集天地之美,集众家之所长,取自我之道,拒绝平庸,创造经典,以此来向追求极致创造的工匠精神致敬。


同年便在德国注册了GUJI(古集)品牌商标,产品主要服务于德国、意大利、法国、荷兰、瑞士等欧洲国家,作为一个有20多年LED照明行业产品研发与制作经验的产品设计师,凭借其多年的技术积累与沉淀,同时携手国外知名设计师团队,联合打造了众多深受市场消费者喜爱与行业追捧经典照明产品,品牌的影响力也渐渐从德国辐射到了亚洲。近年随着GUJI古集品牌的市场战略调整,为了更好地开发与服务 亚太地区市场,于2019年正式进入中国,注册GUJI古集中文商标,专注为高端住宅与商业空间提供专业照明解决方案。


千里之行始于足下,经过多年的沉淀与积累,GUJI古集品牌从一个人的梦想,逐渐成为了一群人的梦想,成为了一个企业所有人的梦想。GUJI古集人将以崭新的姿态,凝心聚力,积淀更多的力量和自信,不忘初心,砥砺前行,携手并进,共同创造出GUJI古集品牌的光明未来!

董事长:
BRAND STODY

Many years ago, during a trip to Frankfurt, Germany, Mr. Liang was invited to visit world-renowned lighting brands such as ERCO iGuzzini DELTALIGHT at the Frankfurt exhibition. He was deeply touched by the exquisite lighting application design and the craftsmanship spirit of his products. This great country's craftsmanship has influenced the world and is deeply imprinted in the thoughts of its founders.


After returning to China, Mr. Liang was deeply engrossed in the pure concept and focus of German design, as well as the unwavering spirit of craftsmanship. With this initial intention, he decided to delve into residential and commercial lighting, and hereby officially named the brand GUJI . The ancient meaning is simple and elegant, returning to the true nature of life, and also representing the charm of the East; The meaning of collection is to gather the beauty of heaven and earth, the strengths of various families, take the path of self, reject mediocrity, and create classics, in order to pay tribute to the craftsman spirit of pursuing ultimate creation.


In the same year, we registered the GUJI brand trademark in Germany, and our products mainly serve European countries such as Germany, Italy, France, the Netherlands, Switzerland, etc. As a product designer with over 20 years of experience in product development and production in the LED lighting industry, with years of technical accumulation and accumulation, and together with a team of well-known foreign designers, we have jointly created many classic lighting products that are loved by market consumers and highly sought after by the industry, The influence of the brand has gradually spread from Germany to Asia. In recent years, with the market strategy adjustment of GUJI Guji brand, in order to better develop and serve the Asia Pacific market, it officially entered China in 2019 and registered the GUJI Chinese trademark, focusing on providing professional lighting solutions for high-end residential and commercial spaces.


The journey of a thousand miles begins with a single step, and after years of sedimentation and accumulation, the GUJI brand has gradually transformed from a single person's dream to a group of people's dream, becoming the dream of everyone in a company. GUJI people will take a new attitude, unite their hearts, accumulate more strength and confidence, never forget their original intention, forge ahead, and work together to create a bright future for GUJI brand!

All great dreams,
All originate from the unchanging original intention in my heart.
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